Charter 66710 · Madison, WI
Heartland Credit Union (Madison, WI)
Heartland Credit Union is a state-chartered credit union in Madison, Wisconsin, with $667 million in assets and 33,674 members as of June 30, 2026, according to the call report it filed with NCUA. Its net worth ratio was 11.69%, well above the 7% that NCUA's rules treat as well capitalized.
- Total assets
- $667 million
- +5.6% in a year
- Members
- 33,674
- +0.8% in a year
- Net worth ratio
- 11.69%
- Peer median 10.79%
- Loans 60+ days late
- 0.42%
- Peer median 0.67%
- Loans outstanding
- $463 million
- +3.5% in a year
- Shares and deposits
- $582 million
- +5.1% in a year
- Branches
- 12
- 128 employees
- Opened
- 1936
- Wisconsin charter
How Heartland Credit Union compares
NCUA groups credit unions by size; Heartland Credit Union is in the group with $500 million and up (759 credit unions). Its net worth ratio of 11.69% is higher than that group's median of 10.79%, and its share of loans 60 or more days past due, 0.42%, is lower than the group median of 0.67%. Loans grew 3.5% over the year to Q2 2026, against a group median of 5.3% growth.
By assets it ranks 19 of 98 credit unions headquartered in Wisconsin. See all Wisconsin credit unions.
Five quarters of figures
| Quarter | Assets | Members | Loans | Net worth ratio | 60+ days late |
|---|---|---|---|---|---|
| Q2 2026 | $667 million | 33,674 | $463 million | 11.69% | 0.42% |
| Q1 2026 | $657 million | 33,565 | $447 million | 11.61% | 0.28% |
| Q4 2025 | $636 million | 33,515 | $448 million | 11.82% | 0.47% |
| Q3 2025 | $629 million | 33,483 | $451 million | 11.66% | 0.39% |
| Q2 2025 | $631 million | 33,411 | $447 million | 11.38% | 0.35% |
Assets Members
Who can join
The field of membership is the group a credit union is allowed to serve: people who live or work in an area, employees of certain companies, members of an association, and their families. The credit union's own website has the exact rules. On its call report it estimates its field of membership at about 2.0 million potential members.
Credit unions that anyone in the US can join
Locations
NCUA's branch file lists 12 sites for Heartland Credit Union. The branch count in the figures above comes from its call report, which is filed separately, so the two can differ slightly.
- Heartland-Verona
105 Enterprise Dr, Verona, WI 53593 - Heartland Corporate (main office)
5325 High Crossing Blvd, Madison, WI 53718 - Heartland-Williamson Street
944 Williamson St, Madison, WI 53703 - Heartland-Dodgeville
1205 Joseph St, Dodgeville, WI 53533 - Heartland-Lancaster
1000 Ihm St, Lancaster, WI 53813 - Heartland-Platteville
1520 E Business Highway 151, Platteville, WI 53818 - Heartland-DeForest
120 Vinburn Rd, Deforest, WI 53532 - Heartland-E. Washington Ave
3394 E Washington Ave, Madison, WI 53704 - Heartland-Rimrock Rd
101 E Rusk Ave, Madison, WI 53713 - Heartland-Struck St
709 Struck St, Madison, WI 53711 - Heartland-Oregon
744 N Main St, Oregon, WI 53575 - Heartland-SSM Janesville
3400 E Racine St, Janesville, WI 53546
About these numbers
Figures come from the NCUA 5300 Call Report quarterly data for Q2 2026 (quarter ended June 30, 2026), which each credit union files itself. "60+ days late" is delinquent loans of two months or more divided by total loans. Peer medians are computed across every credit union in the same NCUA asset-size group. NCUA call report data · Methodology