Charter 67173 · Superior, WI
Superior Choice Credit Union
Superior Choice Credit Union is a state-chartered credit union in Superior, Wisconsin, with $730 million in assets and 36,895 members as of June 30, 2026, according to the call report it filed with NCUA. Its net worth ratio was 7.54%, above the 7% that NCUA's rules treat as well capitalized.
- Total assets
- $730 million
- +3.6% in a year
- Members
- 36,895
- -4.5% in a year
- Net worth ratio
- 7.54%
- Peer median 10.79%
- Loans 60+ days late
- 0.57%
- Peer median 0.67%
- Loans outstanding
- $506 million
- -10.5% in a year
- Shares and deposits
- $626 million
- +4.2% in a year
- Branches
- 12
- 154 employees
- Opened
- 1932
- Wisconsin charter
How Superior Choice Credit Union compares
NCUA groups credit unions by size; Superior Choice Credit Union is in the group with $500 million and up (759 credit unions). Its net worth ratio of 7.54% is lower than that group's median of 10.79%, and its share of loans 60 or more days past due, 0.57%, is lower than the group median of 0.67%. Loans fell 10.5% over the year to Q2 2026, against a group median of 5.3% growth.
By assets it ranks 18 of 98 credit unions headquartered in Wisconsin. See all Wisconsin credit unions.
Five quarters of figures
| Quarter | Assets | Members | Loans | Net worth ratio | 60+ days late |
|---|---|---|---|---|---|
| Q2 2026 | $730 million | 36,895 | $506 million | 7.54% | 0.57% |
| Q1 2026 | $726 million | 37,252 | $516 million | 7.44% | 0.42% |
| Q4 2025 | $718 million | 37,618 | $533 million | 7.43% | 0.54% |
| Q3 2025 | $699 million | 38,156 | $546 million | 7.46% | 0.52% |
| Q2 2025 | $705 million | 38,628 | $565 million | 7.26% | 0.71% |
Assets Members
Who can join
The field of membership is the group a credit union is allowed to serve: people who live or work in an area, employees of certain companies, members of an association, and their families. The credit union's own website has the exact rules. On its call report it estimates its field of membership at about 593,259 potential members. It holds NCUA's low-income designation, which lets it accept non-member deposits and raise secondary capital.
Credit unions that anyone in the US can join
Locations
NCUA's branch file lists 12 sites for Superior Choice Credit Union. The branch count in the figures above comes from its call report, which is filed separately, so the two can differ slightly.
- East End Branch
2302 E 2Nd St, Superior, WI 54880 - Tower Avenue Branch (main office)
2817 Tower Ave, Superior, WI 54880 - Mellen Branch
117 S Main St, Mellen, WI 54546 - Ashland Branch
319 Ellis Ave, Ashland, WI 54806 - Denfeld Branch
4125 Grand Ave, Duluth, MN 55807 - Ladysmith Branch
407 Lake Ave W, Ladysmith, WI 54848 - Gilman Branch
201 E Main St, Gilman, WI 54433 - Grand Rapids
1220 S Pokegama Ave, Grand Rapids, MN 55744 - Rice Lake
501 Macauley Ave, Rice Lake, WI 54868 - Eau Claire
3250 N Clairemont Ave, Eau Claire, WI 54703 - Cable
43620 Us Highway 63, Cable, WI 54821 - Hayward
15855 Us Highway 63, Hayward, WI 54843
About these numbers
Figures come from the NCUA 5300 Call Report quarterly data for Q2 2026 (quarter ended June 30, 2026), which each credit union files itself. "60+ days late" is delinquent loans of two months or more divided by total loans. Peer medians are computed across every credit union in the same NCUA asset-size group. NCUA call report data · Methodology